Tourevent

Valuation / Analysis

PGA Tour

While working at Wasserman, Megan Morgan worked for a Fortune 200 client on all aspects of strategy of their PGA TOUR tournament title sponsorship.  

In this capacity, Morgan advised the client to restructure the non-broadcast allocation of their sponsorship requirement to programs that increased field-strength 11% the first year and an additional 9% the second year.  The stronger the field, the better the attendance and higher the television ratings, driving direct revenue increases, ROI, and the ability to secure additional sponsors.  

All of this added up to a net increase in donations to the primary and local charities of 36%.

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