American Athletic Conference

Marketing Strategy

American Athletic Conference

Through a rigorous analytical approach, assessing the critical factors of target audience, consumer behavior, geographical footprint, and cost/benefit analysis, Megan Morgan authored a year-long campaign which strengthened the brand identity of the American Athletic Conference and maximized exposure to college sports fans in target markets.  

Constrained by significant budget limits, the keys to success of this campaign were maximizing the media assets available through existing contracts, and putting the identity of the conference at the center of the campaign while delivering the message in the voices of the student-athletes who are the heart and soul of college athletics.

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